Direct Selling Eight Giants

Author: Zheng Xingji
Publisher:
Publish Date: 2005-01-01
Features: Once a direct selling network develops, it's like building a consumer pipeline with customer loyalty. It can be said that direct selling is an innovation in marketing methods, a true "marketing revolution." — Former U.S. President and Ruby Distributor of Amway
A classic case of the direct selling model and a career guide for sales professionals. In direct selling, choice is more important than effort.
Amway: The world's largest and most successful direct selling company, a representative of the direct selling industry; a classic case of Harvard Business School's motivational model, with its management system praised by Bill Gates as an impeccable business system; ranked among the top 500 private companies in the U.S. by Forbes multiple times.
Avon Cosmetics: A representative of single-tier direct selling, one of the most thoroughly and successfully transformed foreign direct selling companies; one of the top 500 companies in the U.S., named one of the "Best Corporate Citizens in America" by U.S. Business Ethics magazine.
Mary Kay Cosmetics: One of the world's most successful direct selling companies; creator of the famous "Pink Cadillac" reward program; named one of the "Best Companies for Women" by U.S. Fortune magazine.
Perfect Company: The first domestic company to pass health food, quality management system, environmental management system, and food safety control system certifications; a typical example of localization and sinicization of the direct selling model.
Nu Skin Enterprises: The only debt-free eight ultra-fast-growing companies in the U.S.; the largest corporate credit rating agency, Dun & Bradstreet, has repeatedly assessed its financial grade as 5A-1.
Tian Group: A giant in China's localized direct selling industry; its founder was jointly selected by the Hong Kong Asia Pacific Cultural Wealth Forum, Asia Pacific Cultural·Wealth Report, and Asia Pacific Chinese Business Leaders Federation as the "Most Creative Chinese Business Leader in Asia 2004," and named by Southern Weekly as the "Top Entrepreneurial Figure in Mainland China."
Southern Li Jinxi: Wherever there are Chinese people, there is Li Jinxi. Interbrand ranked Li Jinxi as Asia's fourth-largest brand, the top food company, ahead of airlines like Cathay Pacific and computer makers like Acer.
Sunny Health & Beauty: Known worldwide for its high-quality products, Sunny Health & Beauty has a distribution business spanning over 30 countries and regions globally, with millions of distributors and consumers.
As a new market economy operation method, direct selling has developed over half a century, with more and more companies adopting this approach as a channel to communicate with consumers and a means to sell products or services. Some companies that use the direct selling model, such as Amway, Avon, Mary Kay, and Tian, have achieved rapid growth worldwide in a very short time. This trend of rapid development is a victory for direct selling companies and a sign of the success of the direct selling model.
This book selects eight direct selling companies that have been in the Chinese direct selling industry the longest, with the strongest strength, most distinctive features, and the strongest representativeness, and provides a comprehensive display and in-depth analysis of their management, product philosophy, sales models, incentive methods, and more. It aims to help readers understand the full picture of the direct selling model, grasp the trends of direct selling operations, and assist direct selling professionals in choosing a successful company system to achieve their own direct selling legend.