Complete Guide to Practical Promotions for Beauty and Hairdressing Enterprises

Author: Liang Yunqing
Publisher:
Publish Date: 2005-01-01
Features: This is a series of professional books targeted at the business management of beauty and hairdressing enterprises. The author of this series is a seasoned marketing and management expert in the beauty and hairdressing industry. Through years of practice, the author has summarized a large number of marketing cases and management tools for beauty and hairdressing businesses. These cases and tools are integrated throughout the chapters, making this set of management books highly practical. Many classic cases and management tools can even be used directly. "Promotion" is all about making your business better. For operators in the beauty and hairdressing industry, sales is a daily task, so "sales" plays a pivotal role in the business operations of beauty and hairdressing enterprises. The value of this book is reflected in the following aspects:
1. The methods in the book can be used directly. The author has summarized a vast number of cases and promotional methods. The promotional methods covered in this book are endless and cannot be precisely defined in quantity. The basic methods are approximately a dozen, each of which is classic and proven effective.
2. The book also provides detailed analyses of each case. As an operator of a beauty and hairdressing business, it is not only important to understand the knowledge of promotion but also to summarize from the cases and promotional methods in this book and innovate in practical applications, truly turning promotion into a powerful marketing tool for the business.
3. This book can also test whether you have the correct marketing concepts. Through the marketing highlights in the book, you can create a unique marketing model for your own business. Some of the promotional cases covered in this book are not just a single promotional method but can be taken a step further to become a marketing model for beauty and hairdressing businesses. When used comprehensively, they can achieve both short-term and long-term sales benefits.