Real Estate Management Consulting Practice

Author: Wang Pu / Lin Weimin
Publisher:
Publish Date: 2005-01-01
Features: In the past two years, the management consulting business has grown rapidly, and large and medium-sized domestic enterprises have gradually accepted and actively sought management consulting services. China's management consulting industry is in a transitional phase from inception to high-speed development. To promote the development of the management consulting industry, Peking University Consulting Group has meticulously compiled and published practical consulting cases accumulated over the years. On one hand, it provides reference and learning materials for consulting professionals to improve their service capabilities for clients. On the other hand, it serves as a reference for enterprises to help them better understand management consulting. This book analyzes and studies the main issues and consulting needs of Chinese real estate enterprises, systematically introducing work skills and consulting methods for real estate enterprises in terms of strategy, organizational structure, human resources, marketing, finance, corporate culture, and information systems. Based on professional and theoretical depth, the book emphasizes practicality and operability, and through numerous cases of real estate management consulting, it fully demonstrates the application and development of real estate management consulting in practice. It holds practical reference value for both management consulting professionals and management personnel of real estate enterprises. This book analyzes and studies the main issues and consulting needs of Chinese real estate enterprises, systematically introducing work skills and consulting methods for real estate enterprises in terms of strategy, organizational structure, human resources, marketing, finance, corporate culture, and information systems. Based on professional and theoretical depth, the book emphasizes practicality and operability, and through numerous cases of real estate management consulting, it fully demonstrates the application and development of real estate management consulting in practice. It holds practical reference value for both management consulting professionals and management personnel of real estate enterprises.