The Biography of Ellison: I Built the Oracle Empire

Author: (British) Simonds et al. / He Chungen et al.
Publisher:
Publishing Date: 2005-01-01
Features: As a company, Oracle has generated controversy as much as its impact, and the confusion it faces is as great as the admiration it receives. This situation is largely closely related to Larry Ellison, the founder and manager of the company. Although Oracle has become one of the best and most profitable companies in the media today, Ellison has no intention of following the old path. To achieve greater new goals, he is not afraid to suddenly change the existing way of the company's operation—rebuilding Oracle. Ellison once surpassed Bill Gates to become the world's richest person. Ellison's dramatic entrepreneurial journey has become a thrilling legend in Silicon Valley, with a marketing strategy of "charge, charge, charge" and an employee principle of "smart and individualistic." Ellison enjoys life, is fierce, arrogant, and likes to associate with beautiful women. Before the age of 32, he achieved nothing, but 20 years later, he became a Silicon Valley tycoon. Public opinion is divided on his integrity. Genghis Khan's famous quote is enough to reflect Ellison's tenacious attitude toward life: "It's not enough for us to win; we must defeat everyone else." This book describes how Ellison started by writing programs, leveraging his extraordinary high-tech marketing strategy and unique personal charm to build an $28 billion corporate empire that severely threatened Microsoft's dominant position. The book cites many legendary anecdotes in the computer industry, such as the intense competition between Ellison and Bill Gates; how Oracle extracted the essence of IBM's research to create its own products; and Ellison's ability to identify and promote talented individuals, making Oracle a dream destination for tech professionals. What's more is that Ellison himself gladly took up the pen to comment on some details of the book appropriately, allowing us to clearly feel his unique business philosophy and attitude toward life.