CIS Development and National Models Value-image Corporate Identity Design

Author: Xu Junji
Publisher:
Publish Date: 2002-04-01
Features: "Development of CIS and National Models" is a book that has been written for approximately 25 years since the introduction of the CIS (Corporate Identity System) concept in China. It sparked a learning wave in enterprises and saw a trend of adoption shift from the south to the north. The book comprehensively, systematically, and in detail documents the differences between national CIS models and Eastern and Western CIS, constructs Chinese-style CIS, and provides objective analysis and explanations of these topics. It is easy to understand and offers valuable reading. The case studies on CIS adoption in enterprises are based on the author's actual participation in planning, the information gathered, and excerpts from first-hand data provided by relevant enterprises. These constitute 25 cases from different industries and with different adoption backgrounds. The benefits of CIS adoption after implementation are described in simple and clear language, making it easy for readers to absorb and understand. It is believed that among the numerous CIS-related books published in China, there are none similar to the case studies on CIS adoption presented in this book, which is one of its unique features.
The third part of the book explores the future development trends of CIS. In the 21st century, CIS is not just about "corporate identity"; it should be more broadly extended to include the "communication interface" of brands or the "integrated communication" of marketing. In the formation of this new concept, the book particularly proposes that "CISM operations" are the new (proposition/advocacy) for brand marketing in the 21st century, as well as a new interpretation of CIS in the digital age. For example, enterprise operations in the 21st century must embrace concepts such as "looking globally, respecting the Earth," "conserving ecology, practicing environmental protection," "unique originality, differentiated advantages," and "communication, bidirectional interaction." These are trends that businesses cannot avoid in their operational practices and are highly valuable for entrepreneurs and relevant professional students and teachers in China to use as references.
In summary, the book is written with the goal of enhancing understanding of the essence of CIS through accessible and enjoyable reading, providing effective reference value for future CIS adoption in enterprises. It is the joint aspiration of the four authors to have this book serve as a valuable resource.