Planning and Design of Modern Commercial Buildings

Author: Zeng Jian et al. (Compiler)
Publisher:
Publish Date: 2002-09-01
Features: This book analyzes a large number of design works of comprehensive commercial buildings at home and abroad since the 1990s from the perspectives of planning and architectural design. It explores the development trends of modern commercial buildings and provides a detailed introduction to the preliminary planning procedures of commercial buildings, commercial behavior and shopping psychology, external environmental planning and traffic handling of large commercial buildings, the constituent elements of commercial complex buildings, the organization of internal spaces and principles of product display, as well as the design of light and color environments. This book is a comprehensive introduction to the planning and design of contemporary commercial buildings and can be used as a reference for architects and urban planners, as well as for university faculty and students of architecture and professionals engaged in commercial building planning and commercial operations.