Virtual and Real Interaction: Insights into Life

Author: Fan Jing
Publisher:
Publish Date: 2004-10-01
Features: Mr. Shao Longtu, Chairman of Jiuyu Chuansheng Advertising Company, is one of the earlier advertising professionals in China. The cases he led, such as "Lao Cai" soy sauce, Xin Huangpu Group, Da'an Real Estate, Hejiu, and Shikumen Shanghai Old Liquor, are all classic planning and creative cases in China's advertising industry. With his knowledge and wisdom, Mr. Longtu has also made Jiuyu Chuansheng Advertising Company one of the finest local advertising agencies in China. This book is written by Ms. Fan Jing, who once joined Longtu Advertising and had a close relationship with Mr. Longtu. She has compiled his insights and experiences in advertising creativity, marketing, and life wisdom into this work, sharing them with fellow professionals. When talking with Mr. Longtu, one often feels the brilliance of wisdom radiating from him, his rich imagination, and his passion for life. Many of his peers and former colleagues have either emigrated overseas or changed careers, but only he remains steadfastly dedicated to the field of advertising creativity, tirelessly pursuing his passion. Wang Jiafen, Chairman and CEO of Bright Dairy, remarked: "Some people acquire wealth through power, while Mr. Longtu gains it through hard work and intellect." "Times create heroes, and I know my destiny. I also understand that life is like bricks—bricks are the foundation, and the foundation is stone. There must always be those who follow in the footsteps of the pioneers, and there must always be those who appreciate and pursue their dreams."—These words are the heartfelt sentiments of Mr. Longtu. Shao Longtu, whose name contains "two ears and ten mouths," has dedicated his life to the pen, symbolizing both listening and expression. He has always used writing as a means of livelihood. Curious and fond of associating with the Chinese people, he values direction over goals. International Advertising Association (IAA) Individual Member International Commercial Art Design Association (ICADA) A-Level Member Academic Committee Member of the China Advertising Association Standing Council Member of the Shanghai Advertising Association Special Council Member of the Shanghai Public Relations Association Member of the Packaging Technology Association's Decoration Design Committee Advisor to the Shanghai Graphic Design Professional Committee Senior Designer of the Shanghai Industrial Art Design Association Guest Lecturer at the Management School of Fudan University Professor of Advertising at the Economics and Trade Department of Tongji University Professor of Humanities at Shanghai University Part-time Professor of Literature at Shanghai Normal University Part-time Professor of Fine Arts at Shanghai University Consultant and Jury Member of the "Dragon Seal" Global Chinese Advertising Award Jury Member of the Shanghai Advertising Excellence Awards (7th to 8th Sessions) 1999–2004 Advertising Consultant and Jury Member of the Shenzhen Times World Chinese Advertising Awards 1999–2000 National Public Service Advertising Works Jury Member 1999–2001 Shenzhen Times Advertising Golden Calf Award Jury Member