Travel agency business operations

Author: Ye Er
Publisher:
Publish Date: 2004-11-01
Features: "Travel Agency Business Operations" comprehensively and systematically introduces the operation and management of travel agencies, including product design, product combination, brochure production, travel booking and management, as well as overseas operations, financial management, marketing, and travel agency regulations. The author provides an in-depth analysis of industry trends in the travel agency sector, studies the development environment of travel agencies, particularly the impact of direct marketing in the context of e-commerce on package tours.