Business and Management Communication (English Edition·6th Edition)

Author: Locke
Publisher:
Publish Date: 2005-01-01
Features: This book emphasizes the combination of teaching and practical application, highlighting practicality and skill development. It has three distinct characteristics: First, the content system revolves around written and oral communication in business and management activities, exploring business communication skills. Second, the structure is arranged with vivid examples throughout, supported by extensive references and engaging readers. Third, the exercise design is set against the backdrop of business practices. The book is divided into five main parts: Fundamentals of Effective Business Letters, Letters, Memos, and E-mail, Interpersonal Communication, Reports, and Job Seeking, covering 19 chapters including how to write various types of business letters, how to conduct effective oral communication in various business settings, and interpersonal communication in cross-cultural contexts. It is an extensive and highly practical business communication textbook, very suitable for "Business Communication" courses offered to undergraduate, graduate, and MBA/EMBA students.