New Advertising Science

Author: Li Miao
Publisher:
Publish Date: 2002-01-01
Features: This book is divided into eleven parts, including "Between the Weave of History," advertising planning, the art of advertising strategy, advertising copywriting, and more. It systematically elaborates on the basic theories of new advertising. The book covers a comprehensive range of content, is well-organized, and has a logical structure, integrating scientific rigor, systematic thinking, and theoretical depth. It can not only serve as a professional textbook for universities but also be referenced by related industry practitioners.