Experience BMW

Author: (USA) Kiley (Kiley/D.) / Wang Honghao / He Mingke / Wu Jie
Publisher:
Publish Date: 2005-01-01
Features: This book takes you on a journey through time, from World War I to World War II to the internet era, with each era witnessing the growth of BMW. It takes you on a snapshot of space, from cars to advertising to film, with each quadrant witnessing the expansion of BMW. It offers you a soulful experience, allowing you to experience the excellence, breadth, uniqueness, and awe-inspiring nature of BMW! In the automotive industry, many are closely watching and studying BMW because many of its decisions have proven to be appropriate from the beginning. Recently, BMW's choices in automotive style and product innovation have sparked controversy, and these choices are validating the development trajectory that BMW has always adhered to. David Kiley's work successfully and timely explores the success story of BMW and raises the question of whether BMW can continue to be a leading brand and whether its products can continue to be the focus and maintain excellence. This is a book worth reading. — Robert Lutz, Vice Chairman of General Motors, author of The 8 Rules of Breaking the Rules
The author, David Kiley, delves into this legendary automaker, unveiling the mysterious facade of its controlling family, the Quandt family, and authentically recreating the ups and downs of BMW over four eras. He reveals BMW's philosophy and strategy of leading the times and transcending automobiles, interpreting the ultimate secrets behind BMW becoming the world's most respected and most profitable automaker! It is not the world's largest automotive company, nor does it have the highest sales volume globally, but whenever it is mentioned, it always earns the gaze of countless admirers and heartfelt praise—it is the BMW Motor Company! It is not the oldest automotive brand, nor does it possess the most luxurious aesthetics, but its exquisite and rigorous design, sensitive and stable performance, and the driving pleasure that comes with it make it the eternal dream of true driving enthusiasts! How did this great company grow from strength to strength, weathering storms yet maintaining a resolute and powerful stride forward? How did this immortal brand establish its foothold in the market, enduring trials yet remaining unstoppable in its growth momentum? Experience BMW lets you experience all of it!
Target Audience: Company managers, brand operators, and all "BMW fans."