Business Negotiation: Theory, Techniques, and Cases

Author: Fang Qi, Editor-in-Chief
Publisher:
Publish Date: 2004-05-01
Features: Well-trained business negotiation is a super brain-intensive activity that requires scientific theory as guidance and the need to draw on successful experiences. To meet the teaching needs of university teachers and students, as well as the practical requirements of government agencies, economic, foreign trade, and industrial and commercial management personnel, marketing professionals, we have organized long-term teaching and research workers in business management at universities to write this book, "Business Negotiation—Theory, Skills, Cases." This textbook breaks away from the traditional style of business negotiation textbooks, emphasizing systematicity, flexibility, and practicality. It extracts insights from case studies, summarizes the practical experiences of outstanding figures from all over the world, and integrates profound negotiation theories into the vibrant atmosphere of the market. This approach enables learners to immerse themselves in the negotiation environment, grasp the strategies and skills of business negotiation in a short period of time, and conduct effective negotiation operations.