Graphic Design Art

Author: Li Yanshi (Editor-in-Chief) / Lu Ying
Publisher:
Publish Date: 2005-01-01
Features: Good design allows people to experience beauty and elegance from "perfection and purity," thereby bringing joy. Design itself is an indispensable way for human survival and development, and it will become a highly proactive and conscious behavior. Because visual communication is direct, it must connect with people's hearts on a deeper and more vivid level than language. This book takes the history of graphic design as its main thread, viewing and elaborating on the contextual characteristics of graphic design with an open perspective. It covers areas closely related to design forms, such as mass communication, visual psychology, artistic trends, design aesthetics, socio-economics, and more, with extensive content. The book discusses concepts, essence, formal language, historical development, design classics, ideas, and styles, striving to clearly outline the development of graphic design and raise many questions about the future of design that warrant further reflection and research. As a comprehensive professional introduction to graphic design, this book combines the reference value of theoretical research with the accessibility of popular reading. It highlights the interweaving of rational and thinking in the authors' professional research, with rigorous yet engaging writing, rich and detailed content, and numerous illustrations to enrich readers' cognitive experiences.