Top Marketing Director Work Manual

Author: Compiled by the Editorial Committee of Gaiden Family
Publisher:
Publish Date: 2005-02-01
Features: How to face the era of product saturation and a mature market? How to maintain invincibility in fierce market competition? How to become a top marketing director? The methods we provide are systematic solutions centered on strategic marketing. Strategic marketing emphasizes a market-centric approach, starting with customer satisfaction, adapting to environmental changes, aligning with market orientation, allocating the company's resources, and designing an organization that supports strategy execution. Ultimately, it achieves the company's goals while also enabling you to become an outstanding marketing manager. This book has the following four key features: