How to Develop Market Competition Strategies

Author: Qiu Meng
Publisher:
Publish Date: 2005-01-01
Features: "10,000 Problems Managers Face Every Day" series selects the most common management issues encountered in the daily work of professional managers. Drawing on new management concepts and methods, it provides systematic operational guidelines for standardizing and internationalizing work in a standardized, step-by-step, and humanized manner, while also offering a convenient learning solution for managers to enhance their professionalism. The series covers eight major categories, including communication skills, leadership development, human resources, marketing, finance, production, logistics, and comprehensive management. The first batch introduces 100 topics. The authors of the series include senior executives from multinational companies and renowned professors from domestic famous business schools. This series has the following characteristics:
- Practicality of topics: The series' topics are closely tied to the daily management work of managers, providing answers that are both standardized, professional, practical, and operational.
- Systematic content: The series covers all aspects of managers' work, serving as a comprehensive encyclopedia for management.
- Standardized expression: The writing style of this series is consistent and standardized, making it easy for readers to learn, reference, and use.
The market is a battle without gunfire. For any enterprise to survive and thrive in it, it must learn to compete and excel at it. As a part of the overall corporate strategy, market competition strategies play an irreplaceable role in winning market competition. It can be said that with good competition strategies, a company has succeeded halfway in the competition. This book is guided by the latest concepts of modern corporate competition and modern marketing, combining successful practices in the business world, and systematically discusses topics such as market competition positioning, building competitive advantages, applying market strategies, market offensive and defensive strategies, and cooperative competition strategies. The entire book is highly valuable for enterprises to formulate market competition strategies and for managers to improve their market operation capabilities.