Research Methods in Business

Author: Uma Sekaran and Zhu Dao Song and Lin Jia Wu
Publisher:
Publish Date: 2005-01-01
Features: Whether you are a newcomer in the field of management science or a manager or management consultant in an organization who frequently faces various decisions, or an MAB or EMBA student who combines both roles, how to quickly and correctly identify and use the right methods from a multitude of tools and scales is undoubtedly one of the key factors in navigating the field of enterprise management or related management science. Unlike thick books on the market that provide detailed discussions and analyses of various research, the authors of this book use the research journey at the beginning of each chapter to guide researchers in an easy-to-understand way, step by step, to tell them their current position and the direction they should take in the future. Many appendices in various chapters include useful resources, such as the names of top journals frequently cited in the field of management, several commonly used scales, how to search for relevant literature, and reference writing formats, enabling readers to grasp the essence of research methods in a short time. This book is tailored for beginners in research, providing a clear guide that allows readers to explore the intricacies of social science research or enterprise research methods step by step. It is an indispensable tool for you.
Author Bio: Uma Sekaran is Professor Emerita of Management at Southern Illinois University at Carbondale, Illinois. Sekaran obtained her MBA degree from the University of Connecticut at Storrs and her Ph.D. from UCLA. She was the Chair of the Department of Management and also the Director of University Women's Professional Advancement at SIUC when she retired from the University. Dr. Sekaran has authored or co-authored 8 books, 12 book chapters, and more than 55 refereed journal articles and more than 70 papers at national, international, and regional management conferences. Professor Sekaran has won recognition for significant research contributions to cross-cultural research from U.S. and international professional organizations. She is the recipient of Meritorious Research Awards from both the Academy of Management and SIUC. She has also been conferred the Best Teacher Award by the University.
Zhu Dao Song is a Ph.D. in Management at Sun Yat-sen University and is currently an Associate Professor in the Department of Business Administration at Donghua University in Taiwan. His main research areas are management decision accounting and marketing management.
Lin Jia Wu is a Ph.D. in Business from National Taiwan University and is currently an Assistant Professor in the Department of Business Administration at Donghua University in Taiwan. His main research areas are leadership and decision-making behavior and consumer behavior.