Man-Made Heroes: The 14 Power Forces in China Real Estate

Author: Ni Jinrong
Publisher:
Publish Date: 2005-01-01
Features: They claim land and build houses, they accumulate wealth, they reshape cities, and they influence lives! China is entering an era of large-scale real estate development. As long as you believe in the sustained growth of China's economy, this is also an era where feudal lords of the real estate industry are born. Whether you accept this fact or not, large, group-oriented developers will dominate China's real estate market. For consumers, this might be a good thing, as large companies are bound to focus on brand building.
The Beijing Youth Daily's Guangsha Times published Land Creates Heroes, which features 14 real estate enterprises. Most of them have already begun their national strategic layout. In 2004, the combined sales of these companies could surpass the 80 billion yuan mark. If calculated based on China's real estate sales of 760 billion yuan in 2003, these companies' sales would account for nearly one-tenth of the country's total real estate sales.
Of course, the 14 protagonists in this book are not only included because of their companies. In China's real estate industry, there are many companies larger than theirs. The selection of these individuals is not solely based on the scale and influence of their companies but also on their unique personal characteristics and distinctive business philosophies.
The 14 entrepreneurs recorded in this book are the leaders of the most influential real estate companies in China. Many of them are also among China's wealthiest individuals. They are a group of legendary figures with unique thoughts and charismatic personalities, known as the thinkers, pioneers, databanks, entertainers, and fanatics of China's real estate industry. Behind them stand China's largest real estate groups, the most distinctive real estate projects, and numerous thought-provoking real estate operation models. It is a competitive battleground for national real estate development, a surging flow of capital.
With China's economy heating up, the real estate industry has produced a new breed of wealth creators. By tracing their life stories and career rises and falls, and exploring the expansion and contraction of these enterprises, you will find that success follows certain patterns.