Product Management

Author: Ma Dali
Publisher:
Publish Date: 2005-01-01
Features: The publication of this series of books is undoubtedly good news for Chinese clothing enterprises. Its practicality and many new management concepts are exactly what these enterprises need during their development process. I believe this series will be of great help to professionals in the clothing industry. The book mainly introduces the current state of Chinese clothing retail and commodity management; it provides in-depth explanations on how to conduct commodity positioning and procurement for the domestic market, how to manage design and set commodity prices after positioning, how to develop sales plans once the commodity enters the market, how to manage logistics distribution and inventory once the commodity starts circulating, and how to manage commodities in stores and conduct promotional activities. This book is highly suitable for professionals in clothing companies who are involved in commodity management and stock analysis.