Managerial Economics: Concise Edition

Author: Gan Chunhui
Publisher:
Publish Date: 2004-01-01
Features: Based on materials written for teaching managerial economics, the author has incorporated relevant research findings from Western microeconomics and industrial organization, particularly game theory, information economics, and industrial organization. This textbook was first published in 1998 and has undergone extensive revisions and supplements in subsequent printings and editions, forming a relatively comprehensive and in-depth version of managerial economics. It has been adopted by the Graduate School of the Chinese Academy of Social Sciences and the management schools or business schools of many renowned universities. The concise edition published this time is based on this foundation, with content streamlined to retain the essence and features of the original book while reducing the length and lowering the difficulty of some sections, making it more accessible for college and university students. For teaching purposes, each chapter includes a "Chapter Summary" and "Thoughts and Exercises."