Strategic marketing

Author: Bradley
Publisher:
Publish Date: 2005-01-01
Features: This is not a typical marketing textbook. It presents a real business world from a cutting-edge perspective to readers. In this world, collecting information is crucial, not only including mastering market information but also understanding customer information. As the CEO of a company proud of building and nurturing strong customer relationships, I believe this book is a "must-read" for company leaders and managers. —Pierce Layne, CEO of Alltech
Frank Q. Bradley's new work discusses effective core marketing concepts (understanding, providing, communicating, and delivering value) as its starting point, concise and compact, making it a rare and insightful book on the forefront of marketing. —Professor Susan Hart, Head of the Marketing Department at Strathclyde University
This book highlights the purpose of a business from the perspective of strategic marketing, emphasizing the provision, delivery, and exchange of value. It stresses the customer-driven marketing philosophy of businesses. This is not an introductory textbook on marketing but a concentrated reflection of new marketing thinking. It particularly reflects the new approaches businesses face in today's commercial environment. At the same time, the book's emphasis on customer relationships makes it a must-read for many entrepreneurs.
The book is closely tied to the practical business world, using real-world examples from well-known companies to showcase how to successfully deliver value to customers. It holds high academic value while also serving as an excellent practical reference. It offers valuable insights for today's businesses competing in the global market.