Author: Bao Lingsheng
Publisher:
Publish Date: 2002-05-01
Features: This book includes eleven chapters: Marketing Planning and Management, Intelligence and Information Management, Customer Relationship Management, Marketing Price Management, Promotion Action Management, Dealer Sales Management, Accounts Receivable Management, After-Sales Service Management, Direct Sales, Exclusive Agents, Distribution Agents, Import Management, and Comprehensive Marketing Management.
Supreme Enterprise Supreme System - Marketing Management: Marketing Management
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