Marketing Mogul -- Philip Kotler's Business Strategies

Author: Zhou Rong
Publisher:
Publish Date: 2002-06-01
Features: With the development of society, people's living standards have been continuously improving, and marketing has integrated into every part of people's lives, thereby giving marketing new meanings. It can be said that whether you are a marketing manager or a marketing professional, you must want to expand your marketing market and improve your work performance. So, how can you plan a unique marketing strategy and establish a good marketing brand? How can you satisfy consumers and grasp market trends? How can marketing managers implement effective management? How can marketing professionals become "fast guns" in the marketing market? For this, we will introduce the successful business strategies of marketing pioneer Kotler in the book to you. Let's take a look at how marketing masters apply these strategies in real-world scenarios.