Brand training

Author: Chen Yungang
Publisher:
Publish Date: 2004-12-01
Features: This series breaks through the craftsmanship of typical management books, using the insight of leaders to elevate the topic of brand management to a strategic level of analysis and discussion, such as core competitiveness and the value chain. This undoubtedly provides a common ground for investors, leaders, and executors on the platform of brand management. Guo Xin, Executive Director/General Manager of Gallup (China) Consulting Co., Ltd., states that embedding brand culture in the heart is an extraordinary effort. How to efficiently complete this complex project? The answer is systematic brand training. And how to conduct systematic brand training? In this series, readers will find the answers in Mr. Chen Yungang's systematic arguments. — Yang Sizhuo, Secretary-General of the Asian Consulting, Training & Development Association
When brand management has become a necessary path for corporate competition, there is a clear lack of innovative domestic brand management books. The publication of Brand Management Toolkit Series significantly fills this gap. Focusing on the brand management value chain, this series provides all types of businesses and organizations with a comprehensive and systematic guide to the fundamental concepts, key methods, and special skills of brand management, offering practical and actionable insights. Behind outstanding brand performance, there must be a professional brand management team. The construction and cultivation of a professional brand management team require professional brand training support. This book breaks through the limitation of typical brand training, which often focuses only on brand knowledge, and establishes a complete brand training system including basic knowledge training, general method training, and special skill training.
The book is divided into four chapters, covering the following main content: the value of brand training; basic concept training; general method training; and special skill training. Brand managers can use this book to fully grasp professional brand training methods, gradually enhance the overall brand management capabilities and effectiveness of their organizations based on their own resources and brand development strategies, and provide a solid organizational guarantee for the realization of brand vision.
This series is suitable for senior and middle-level managers in all types of businesses and organizations who are committed to brand management, as well as professionals in management consulting firms, market research companies, brand design companies, advertising agencies, public relations firms, and training companies. It is also suitable for students and faculty in business management majors at universities and colleges, as well as MBA students in business schools. Additionally, it can serve as a training manual for corporate management personnel and the best reference book for all readers interested in brand management.