Marketing competitiveness

Author: Yang Baojun
Publisher:
Publish Date: 2005-01-01
Features: Another major work by Mr. Yang Baojun, the author of the best-selling books "100 Management Fables That Influence the World" and "100 Marketing Fables That Influence the World." Every morning, an African gazelle wakes up and knows she must run faster than the fastest African lion, or she will be eaten. Every morning, an African lion wakes up and knows he must run faster than the slowest gazelle, or he will starve. Whether you are a lion or a gazelle, you have to start running when the sun rises. Have you started running? This book comprehensively introduces how to cultivate and enhance marketing competitiveness and execution from aspects such as marketing competitive intelligence, marketing resources, marketing capabilities, and marketing execution. It introduces the Resource-Based View theory into marketing competitiveness to explain how to integrate a company's internal and external marketing resources, formulate marketing strategies and tactics to gain a competitive advantage. This book is suitable for business managers, marketing professionals at all levels, and other interested readers.