New Rules of Product Development (2nd Edition)

Author: (USA) Smith
Publisher:
Publish Date: 2005-01-01
Features: Consistently ranked among the top 3 best-selling books in Amazon's product development category, serving as an excellent guide for product development management, and a winning strategy for OEM to become OBM. This (2nd Edition) comprehensively introduces methods and techniques to effectively shorten the product development lifecycle, transforming your ideas into corporate profits quickly. The book presents over 100 practical tools for shortening product development cycles, highlighting their advantages, disadvantages, and limitations. Based on the feedback from the first edition's 60,000 enthusiastic readers and 6 years of practical testing, this fully revised 2nd edition has become an indispensable hands-on manual for product development managers. The strategies introduced in this book are applicable to all companies and enterprises, including product developers in industries such as software, electronics, medical devices, machinery, transportation, and consumer goods.