Network marketing

Author: Yuan Shengli
Publisher:
Publish Date: 2004-09-01
Features: This book follows the principle of reader-centricity. In terms of structure, it fully considers the compatibility with other marketing books, striving to maintain consistency with traditional marketing theory while highlighting the characteristics of online marketing. In language, it emphasizes simplicity and clarity. In content selection, it incorporates as many corporate examples as possible to enhance readability. It emphasizes practicality and hands-on application, providing not only explanations of basic concepts and theories but also ample opportunities for students to engage in hands-on learning and discussions. The theoretical explanations are concise, with a focus on practical knowledge. The book combines brevity with precision, taking into account readers' financial constraints and limited class time. Compared to many books currently available, this one has a moderate number of words, so the content is arranged to be concise yet thorough.