Corporate Brand Management Legal Practice

Author: Jiang Yanlan
Publisher:
Publish Date: 2005-01-01
Features: A series of books on legal practices in enterprise management. Brand is the most important intangible asset of a company and a component of its core competitiveness. The basic objective of brand management is to create, nurture, and enhance the value of brand assets. While emphasizing brand management, it is also crucial to focus on the legal practice issues within it—Why are trademarks frequently subject to imitation and infringement? What are the various approaches to trademark protection for brands? How can the right of opposition be effectively utilized? How should well-known trademarks be recognized? How can online trademarks, such as domain names, be protected? Etc. This book starts from these fundamental legal practice issues, combining knowledge of enterprise management and relying on practically relevant cases to provide clear and easy-to-understand analyses, hoping to offer readers some inspiration and reference!