Win Customer Loyalty in 10 Minutes

Author: Tan Zhou
Publisher:
Publish Date: 2005-01-01
Features: Only by retaining existing customers and continuously expanding the base of new customers can a company grow and thrive. If customers are not loyal and switch to competitors, the company will inevitably face a crisis. Therefore, cultivating customer loyalty and enhancing customer loyalty is a matter of life and death for businesses. Based on a systematic study of classic theories from abroad on how companies establish and win customer loyalty, combined with modern Chinese enterprise management practices, this book explains in plain and concise language the principles, methods, and techniques that successful companies use to win customer loyalty.