Marketing Manager MBA latest core course

Author: Compilation Group of Core MBA Courses
Publisher:
Publish Date: 2002-06-01
Features: Excellent modern managers possess outstanding planning skills. The development of a company hinges on planning, and only with "proactive" and superior planning can one gain an advantage in competition. In the information age, with the continuous advancement of information technology, planning is increasingly valued by managers as a comprehensive method for collecting, categorizing, analyzing, and selecting information. This book will provide you with assistance in these areas. The features of this book are as follows:
(1) De-emphasizing theory and formulas, focusing on practical skills. The significant difference between an MBA and other graduate degrees lies in their practicality, applicability, and operability. The goal is not to cultivate research-oriented "academic" master's degree holders but to train middle-to-high-level business managers who can apply what they learn, value hands-on work, and genuinely lead companies or other organizations in the real business and economic world. Adhering to this spirit, the book does not copy extensive complex theories and formulas but instead dedicates a large portion of its content to discussing typical cases and practical skills. It can be said that the main content of the book focuses on "management" rather than "management studies." Based on the analysis and research of cases, it seeks to identify universal patterns to derive concepts, principles, and solutions to problems. Its aim is not to cultivate knowledge-based "management masters" but to focus on nurturing "professional entrepreneurs." When explaining methods and theories, it strives for precision and depth rather than comprehensiveness.
(2) Easy to understand, strong readability. To cater to readers with moderate education levels, the book avoids using overly professional and difficult-to-understand terms. When selecting cases, it uses storytelling to replace professionalism, and short, simple, but typical cases to replace lengthy, complex, and obscure ones.
(3) Up-to-date content. The book includes a large number of cases and new management concepts from the past two years, providing readers with a fresh perspective.