Tianshi, the rise of a direct selling company

Author: Zheng Xingji (Editor)
Publisher:
Publish Date: 2005-02-01
Features: As a national direct-selling enterprise, Tiens' achievements are undeniable. Tiens' story is both dramatic and legendary: In just five short years, it spanned five continents, established branches in over 90 countries globally, and expanded its operations to more than 170 countries, growing into a marketing team of over 9 million people. It showcased the classic "Tiens Phenomenon" where millions of foreigners worked for Chinese people! Amidst the fierce competition from foreign direct-selling giants and the struggling conditions of domestic national direct-selling enterprises, what enabled Tiens to stand out and excel? In the face of upcoming development opportunities, what strategies will Tiens rely on to continue its success? Open this book, and the essence of Tiens will envelop you, with its image vividly brought to life. Detailed descriptions and in-depth analyses of its development trajectory, organizational structure, incentive system, marketing strategies, and business philosophy will guide you into the realm of Tiens, allowing you to experience the charm of national direct-selling.