International Franchise Guide

Author: Beijing Jincheng Law Firm Compiler
Publisher:
Publication Date: 2002-05-01
Features: This is the only business publication on international franchising launched by the International Uniform Private Law Association for the global business and legal communities. The book is currently being translated into major international languages and is increasingly valued and referenced by professionals engaged in international franchising. It provides a comprehensive analysis and consultation on various aspects of franchising, including the concept of franchising, rights transfer, relationships among parties, contract terms, rights and obligations of franchisors, franchisees, and sub-franchisees, advertising, provision of equipment, products, and services, intellectual property, trade secrets, technical know-how, system changes, sales, assignments, and transfers, agency liability, indemnification and insurance, remedies for breach of contract, termination of relationships and consequences, applicable law and dispute resolution, as well as clauses required in various agreements. It holds significant reference and guidance value for business professionals involved in franchising, academic researchers, government officials, and lawyers.
The book conducts a thorough study of franchising, covering negotiations, drafting regional master franchise agreements, other related agreements, and extending to the conclusion of the franchise relationship. It primarily focuses on the direct parties to agreements, such as franchisors and sub-franchisees, but also examines other affected parties, such as sub-franchisees, where particularly important. To provide a comprehensive overview of regional master franchise agreements, the guide analyzes the differences between franchise agreements and other sales and representation agreements. The guide highlights the fact that franchising is not suitable for every operator. Parties, especially franchisors, should be regularly aware that there are more suitable alternatives that can better meet their expansion objectives. For this reason, the guide explores the key elements parties should consider when determining the most appropriate operating methods.
The guide introduces the main characteristics of a franchised store, which, in most cases, adopts the business model franchising method.