Anime marketing

Author: Lin Zimin
Publisher:
Publish Date: 2004-11-01
Features: The themes discussed in this book align perfectly with the current trends in the advertising industry. Moreover, this new concept can offer groundbreaking inspiration to advertisers and ad professionals. "Anime," these two words have reached boiling point! "Anime Marketing," have you never heard of it? But look at the cool FidoDido of Pepsi-Cola and the globally renowned QQ from Tencent. They are all adorable virtual characters but possess unparalleled charm, making consumers comply effortlessly. See? This is "Anime Marketing." As the first practical manual on anime marketing in China, the author has compiled the successful elements of anime icons from around the world, integrating the evolution of Japanese anime to form this highly effective anime marketing playbook. What sets it apart is that it's incredibly fun, like a game book. If you are one of the 10 million anime fans in China, you'll be eager to dive right in and create a "Looney Tunes" character that reflects your preferences in both the virtual and real worlds. It's also highly practical. If you want to capture the 10 million anime fans in China, simply follow the stories in the case studies step by step, and you can easily learn the secrets of creating anime icons. Creative experts can even break resource bottlenecks, using the least amount of money to attract a massive loyal fan base. Now, if you still don't know what "Anime Marketing" is, you're too outdated. One part creativity, two parts innocence, and ten parts passion—Anime Marketing. The next trend might just be what you create!