Du Fengsong designed

Author: Du Fengsong
Publisher:
Publish Date: 2004-10-01
Features: This is a series of books about the work reports of emerging designers, focusing on introducing a group of outstanding emerging designers born in the 1960s and 1970s in China, along with their studios (or companies). It delves into their new design projects and the analysis process of successful cases, as well as their work status and insights from their professional experience. The series provides a detailed showcase of the designers' unique thinking, creative processes, and production methods, as well as their attitude of facing commercial design while adhering to originality. As the backbone and most vibrant and competitive group of designers in the current Chinese design market, their work is highly representative. One can sense a relentless drive for progress in them, and Design in Progress embodies this very state of advancement. "In Progress" here signifies a connection—it is both the "in progress" of designers' dedication and dreams, and the "in progress" of the series' exploration and deconstruction of design. The designers introduced in this series each have distinct theoretical models and hold differing opinions, articulating their design philosophies through their works. The series also includes engaging dialogues on design and art, designers and market operations, and design and life, all revealing their wisdom and focus. Advocating for communication and sharing creativity is the core principle of Design in Progress. When faced with client commissions, how to understand client requirements? How to express the theme? For the same theme, what materials can be used? What presentation styles can be applied? How to perfectly unify design concepts, design elements, and design techniques? And how to make clients understand that our design is effective for them? The growth journey of professional designers is inevitably marked by various ideological and psychological challenges, which are also the focus of this series. Through detailed critiques of works, analyses of production processes, and visual materials, the book vividly illustrates the fundamental principles of design, ultimately presenting a complete design mindset to you. These outstanding emerging designers, despite their busy schedules, completed the writing with a rigorous and almost demanding pursuit of perfection, and their sincerity truly moved us. We believe that the publication of this series will undoubtedly highlight and elevate the design standards of the domestic design market through in-depth reports and analyses of their design work.