Bible of Apparel Marketing

Author: (English) Mike Yisi, translated by Jin Ling, Gao Shu Yue, Pan Jing Zhong
Publisher:
Publishing Time: 2002-06-01
Features: This book presents many new fashion marketing practices for readers to share, proposed by a group of outstanding marketing experts from abroad, combining design concepts with business realities to address global fashion marketing. The fashion industry is ever-changing, with styles, colors, fabrics, and endless trends. Faced with overwhelming information, departments responsible for fashion marketing must tackle the challenge of selecting and processing this information to make the most favorable decisions. This book, written by a group of outstanding marketing experts from abroad, offers new fashion marketing practices for readers to share, combining design concepts with business realities, making it a must-read for those in the fashion industry and marketing professionals.