Management of Enterprise

Author: Wang Deqing, Editor-in-Chief
Publisher:
Publish Date: 2004-10-01
Features: This book sets its content and writing perspective with a pragmatic spirit and a focus on guiding specific operations. Its content includes corporate management strategy, corporate culture, intangible assets of enterprises, corporate restructuring, corporate e-commerce, corporate performance evaluation, marketing, corporate financial management, etc. The book is practical and provides detailed discussions. It can serve as a learning and research reference for students majoring in business management, public administration, public affairs management, and other management-related disciplines in higher education institutions, as well as a training manual for corporate management professionals.