E-commerce Management and Operation

Author: Wang Shijie, Chao Jing, Wen Wenqing
Publisher:
Publish Date: 2005-01-01
Features: This book combines the content of "E-commerce and Its Applications" and arranges 12 application practice projects, 12 experiments, and 12 skill training sessions with mock tests corresponding to the 12 chapters of the textbook. It also includes 30 review questions. The book provides detailed descriptions of operational procedures, clear steps, and explicit requirements, allowing readers to perform practical operations with just one book in hand.
Table of Contents:
Chapter 1: E-commerce Project Management and Control
1.1 Objectives, Objects, Methods, and Setting of EC Project Management and Control
1.2 EC Project Execution Schedule, Quality Control Principles, and Measures
1.3 Research, Analysis, Charts, and Tools for EC Project Management and Control
Chapter 2: Application Operation Practice
2.1 Virus Check and Removal Practice
2.2 Remote Login and Electronic Bulletin Board Implementation
2.3 Applying Websites to Publish Ads
2.4 Applying Feature Websites to Publish Information Ads
2.5 Application of Network Fax in Business
2.6 Applying FTP to Transfer Files
2.7 Applying Encryption/Decryption to Issue Emails
2.8 Digital Certificate Application and Communicator Management Practice
2.9 Network Business Information Collection and Processing
2.10 Applying Online Tools for Market Research
2.11 Applying E-payment
2.12 Applying E-commerce for Transactions
Chapter 3: E-commerce Experiments
3.1 Introduction to the EC Test Platform
3.2 Browsing and Obtaining Business Information and Learning Materials from the Internet
3.3 Familiarization with Internet-based E-commerce and Applications
3.4 Business Database Query Technology and Management
3.5 Website Information Management
3.6 Website Development and Web Page Creation
3.7 B2C Transaction Model
3.8 B2B Transaction Model
3.9 Online Auction and Management
3.10 Online Securities Simulation Trading
3.11 Logistics Distribution and Management
3.12 Quantitative Analysis and Statistics of E-commerce Using Software Tools
3.13 Network Marketing Techniques on the Web
Chapter 4: Skill Training, Assignments, and Mock Tests
Unit 1 (EC Overview) – Skill Training, Assignments, and Mock Tests
Unit 2 (EC Knowledge Base) – Skill Training, Assignments, and Mock Tests
Unit 3 (EC Technical Base) – Skill Training, Assignments, and Mock Tests
Unit 4 (EC Security and Management) – Skill Training, Assignments, and Mock Tests
Unit 5 (Internet-based EC) – Skill Training, Assignments, and Mock Tests
Unit 6 (EC Systems) – Skill Training, Assignments, and Mock Tests
Unit 7 (EC Website Design and Construction) – Skill Training, Assignments, and Mock Tests
Unit 8 (EC Virtual Market Operations and Profitability) – Skill Training, Assignments, and Mock Tests
Unit 9 (EC E-payment) – Skill Training, Assignments, and Mock Tests
Unit 10 (Network Marketing and Strategies) – Skill Training, Assignments, and Mock Tests
Unit 11 (EC Logistics and Management) – Skill Training, Assignments, and Mock Tests
Unit 12 (EC Environment) – Skill Training, Assignments, and Mock Tests
Chapter 5: Answers to Assignments and Mock Tests
Unit 1 (EC Overview) – Answers to Assignments and Mock Tests
Unit 2 (EC Knowledge Base) – Answers to Assignments and Mock Tests
Unit 3 (EC Technical Base) – Answers to Assignments and Mock Tests
Unit 4 (EC Security and Management) – Answers to Assignments and Mock Tests
Unit 5 (Internet-based EC) – Answers to Assignments and Mock Tests
Unit 6 (EC Systems) – Answers to Assignments and Mock Tests
Unit 7 (EC Website Design and Construction) – Answers to Assignments and Mock Tests
Unit 8 (EC Virtual Market Operations and Profitability) – Answers to Assignments and Mock Tests
Unit 9 (EC E-payment) – Answers to Assignments and Mock Tests
Unit 10 (Network Marketing and Strategies) – Answers to Assignments and Mock Tests
Unit 11 (EC Logistics and Management) – Answers to Assignments and Mock Tests
Unit 12 (EC Environment) – Answers to Assignments and Mock Tests