Enterprise Strategy Analysis (Second Edition)

Author: Zou Zhaoxi
Publisher:
Publish Date: 2005-01-01
Features: This book strives to more fully reflect the fundamental role of economics, especially modern economics, in strategic management. The innovative aspect of this book lies in incorporating the economic analysis of corporate strategy into the description of the strategic management process, aiming to showcase the logical beauty of economics in strategic analysis and achieve the effect of making readers "not only know what is right but also understand why it is right." Considering that most strategic management courses in China and abroad are structured around management processes, the book maintains a logical sequence of "strategic analysis—strategic choice—strategic implementation" to meet teaching needs. In terms of content, the book provides a comprehensive and summarized overview of various schools of thought in strategic management both domestically and internationally. In its exposition, the book emphasizes using comparative and inductive methods to distinguish itself from simple citations of original works, thereby helping readers better grasp the profound intellectual depth of strategic management scholars.