Author: Wang Wen
Publisher:
Publish Date: 2004-11-01
Features: Behavioral finance studies the judgment and decision-making behavior of normal and irrational financial actors in actual financial markets, aiming to reveal the basic patterns of financial actors' behavioral decisions. Based on the "inefficient market model" and the "investor psychology model," this book constructs a relatively complete theoretical framework of behavioral finance, exploring some cognitive and behavioral biases of investors in the real world, such as overconfidence, disposition effect, and "herd behavior," etc.
Behavioral finance
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