Newly compiled Hotel and Catering Management

Author: Cai Wankun / Liu Jie / Tian Tong (editors)
Publisher:
Publish Date: 2004-12-01
Features: "Hotel and Catering Management" is one of the 21st Century Hotel Vocational Training Series organized and published by Guangdong Tourism Press. It is also an innovative monograph in the field of hotel management research within the tourism professional domain. Compared to other published books of the same type, it has three relatively prominent characteristics: , the scientific and innovative nature of theoretical synthesis. This book starts from the practical aspects of hotel catering management and studies modern catering management from the perspective of professional managers responsible for catering work. The entire book takes the business management process of the catering system as the main thread and focuses on the content and technical methods of work, integrating modern scientific theories such as economics, marketing, management, behavioral science, and budget management throughout its chapters, forming a relatively complete scientific system. It also conducts a relatively in-depth theoretical summary and refinement, thereby proposing many new perspectives in chapters such as the basic principles of hotel catering management, marketing, restaurant and kitchen design and layout, and catering budget management, effectively reflecting the scientific and innovative nature of theoretical synthesis. Second, the simplicity and foresight of the content and methods. Third, the quantitative nature and practicality of business management.