Green Marketing Performance Management

Author: Wei Mingxia
Publisher:
Publish Date: 2005-01-01
Features: The new development concept of sustainable development not only requires achieving macro and meso-level sustainability but also the sustainability of the microeconomic foundation—business sustainability. One of the key components of business sustainability is the implementation of green marketing. This book integrates theories and methods from multiple disciplines, including marketing theory, sustainable development theory, welfare economics, game theory, systems theory, cybernetics, fuzzy mathematics, and artificial neural networks, to conduct a systematic study of green marketing performance management. It proposes several new concepts, principles, and methods.