Supermarket

Author: (USA) Paco Underhill / Cui Xiaoyan
Publisher:
Publish Date: 2005-01-01
Features: A city of boundless business opportunities, a foundational work that presents the panorama of MALLs and shopping culture. – John Manzella, CFO of Walmart
Anyone involved in the MALL industry should read MALL: How MALLs Changed Our Lives, an authoritative work introducing and studying MALLs. The publication of this book in China has unveiled the layers of mystery surrounding MALLs, which have sparked a new wave of retail revolution in China while being highly controversial. At the same time, it provides a comprehensive understanding of how this revolutionary retail format will transform people's lives and consumption culture, as well as how it will reshape China's commercial circulation industry. – Chen Zhi, Chairman of CMALL Copperbox Plaza Chain Group
The changes MALLs have brought to our lives have just begun. We have great expectations and even more imagination. – Owen Au, General Manager of China Square
Within a global perspective, it is difficult to find any commercial format as deeply transformative as MALLs in changing people's lifestyles, supply chains, and industrial chains, integrating multiple fields such as commerce, real estate, and finance. It can even be said that almost anything you can imagine can be found in MALLs. MALLs are both a product of their time and a symbol of it. – Guo Zengli, Director of the China MALL Industry Information Center and Secretary-General of the Commercial Plaza Professional Committee of the China Business Federation
Paco Underhill is known as a leader in the field of marketing, and this book further solidifies his status as a heavyweight social commentator. After reading MALL, I was surprised to discover that I knew almost nothing about this important carrier of the American economy and culture. – Management guru and author of Reimagine Tom Peters
Following department stores and supermarkets, MALLs (large shopping malls) are now driving a new wave of retail industry revolution in our country. Originating in the United States, MALLs emerged alongside the rise of car ownership and suburbanization, representing an outstanding fusion of modern industrial and commercial civilizations. They are a composite commercial format that embodies contemporary consumer trends.
Paco Underhill, a renowned American consumer behaviorist, is famous worldwide for his best-selling book Why We Buy. This time, he focuses on MALLs, exploring them through the dual lens of an ordinary consumer and a research expert. He visits MALLs around the world, experiencing them vividly, professionally, and comprehensively. He feels the frustration of searching for a parking spot in a vast parking lot, engages in thoughtful conversations with store staff, accompanies a young girl in selecting the perfect jeans, assists a middle-aged man in choosing a wedding gift for his wife, and joins a group of lively, fashionable teenagers on an enthusiastic tour of the MALL. His presence is seen in the restaurants, cinemas, restrooms, and entertainment venues of MALLs, and his gaze spans every brand's storefronts, shelves, spotlights, and mirrors.
Let us join Paco Underhill on this unique journey through MALLs. You will undoubtedly be captivated by his humorous and stylish narrative style, as well as his sharp and accurate commercial insights.