Insurance agent recruitment art

Author: Li Yuanquan
Publisher:
Publish Date: 2005-01-01
Features: The author, Mr. Li Yuanquan, is the Chief Trainer of China Insurance Training Network and a Visiting Lecturer at the Insurance Research Center of Beijing Technology and Business University. With over five years of experience in the insurance marketing industry, he has accumulated extensive practical marketing experience. He has delivered nearly 100 speeches across China, exerting a significant influence in the industry. This book is a companion to "The Art of Insurance Marketing." Since its publication, "The Art of Insurance Marketing" has been well-received by insurance professionals. Based on the author's years of practical experience in insurance marketing, this book focuses on a crucial fundamental task in the insurance industry—recruitment. It is a specialized psychological analysis book that explores the psychological development process between recruiters and those being recruited. The book is fundamentally aimed at helping insurance marketing personnel carry out recruitment work, striving to combine theory with practice. Through vivid and real-life cases, it introduces topics such as the challenges and solutions in recruitment, effective psychological breakthroughs for recruitment, the art and techniques of recruitment, and the education and training aspects of recruitment. By studying this book, insurance marketing professionals will be better equipped to solve the various difficulties they encounter in their work. This book is suitable for insurance practitioners to study and use.