Hotel Management Strategy

Author: Zou Tongjian
Publisher:
Publish Date: 2005-01-01
Features: This book provides detailed and meticulous discussions on the characteristics of the hotel industry, hotel management philosophy, hotel competitive strategy, hotel growth strategy, and hotel management strategy. It offers an in-depth and systematic introduction to modern hotel management methods, including Total Quality Management (TQM), Revenue Management, Smith's Law, Menu Engineering, Technical Parameter Management, Franchising, Management Outsourcing, and Timeshare Operations, essentially reflecting the cutting-edge content in this field internationally. The book conducts an in-depth analysis of the dynamics of the hotel industry both domestically and internationally, and accurately outlines the future development trends of China's hotel industry. It also provides specific introductions to relatively unfamiliar new management methods in China, such as the application of the Balanced Scorecard in foreign hotels. Considering the SARS crisis that emerged in 2003, this book has added content on hotel crisis management, describing the lessons learned from the crisis management experiences of foreign hotels in the form of case studies. This book can serve as a textbook for graduate and undergraduate students majoring in hotel management. For hotel management instructors, business managers, and administrative managers, it is also an invaluable reference book.