Focus: Determine the Future of Your Company

Author: Al Ries (USA)
Publisher:
Publication Date: 2002-06-01
Features: This book points the way for your company: how to grow stronger, increase market share, and maximize shareholder value without sacrificing key assets essential for long-term development. After analyzing industry after industry, Ries explains why companies with concentrated business operations are big winners. He offers practical, non-nonsense advice to businesses. In today's unpredictable, technology-driven market, managers at all levels need to constantly think and reevaluate. Al Ries (co-author of the bestseller "The 22 Immutable Laws of Marketing") discusses in this new work why companies should focus on their core business and discard unrelated and resource-wasting activities. Focus: How to Get Your Company's Future Right points the way for your company: how to grow stronger, increase market share, and maximize shareholder value without sacrificing key assets essential for long-term development. After analyzing industry after industry, Ries explains why companies with concentrated business operations are big winners. He offers practical, non-nonsense advice to businesses, telling them how to win a place in customers' minds.