Chief Executive Officer Capital: Building the CEO Reputation Make Company Success Guide

Author: [US] Leslie Gaines-Ross / Shen Guohua / Liu Jianming / Zhou Jiansong
Publisher:
Publish Date: 2005-01-01
Features: "A lion leading a flock of sheep can defeat a flock of sheep leading a lion." This ancient proverb embodies the accumulated wisdom and insights of human history. The importance of organizational or departmental leaders is self-evident. Based on analyses of world-renowned companies such as Microsoft, Boeing, Dell, General Electric, Coca-Cola, and British Petroleum, this book elaborates on how to invest in, nurture, and manage the reputation of a CEO—treating them as other wealth-creating assets—as a means to achieve sustainable company benefits. It also examines the CEO's thought patterns and behavioral performance during each stage of their tenure and provides actionable strategies for each phase.
Building on this foundation, the book thoroughly discusses the trends affecting CEOs in the 21st century and argues how CEOs can navigate various challenges in a rapidly changing, increasingly regulated, and ever-demanding societal landscape.
"If I had read this book when I took over as CEO, how wonderful that would have been! CEO Capital is a concise yet insightful read on complex issues deeply relevant to today's businesses. It's a valuable guide that every business leader should carry, offering profound insights on how to act." — Graham Phillips, former President and CEO of Omnicom
"Leslie Gaines-Ross is one of the world's leading researchers and practitioners in the field of CEOs and corporate reputation. For anyone about to or already occupying the CEO's office, the research findings she presents in the book, her perspectives on the environment leaders face, and the strategies she proposes to enhance reputation are truly invaluable!" — Professor Paul A. Argenti, Chairman of the Tuck Leadership Forum
Every company manager, PR professional, consultant, corporate board member, aspiring leader, and CEO who aspires to master the art and methods of leadership will find CEO Capital an indispensable guide to achieving career success and a reliable compass to navigate the business world. CEO Capital summarizes the best practices for CEOs from their first 100 days in office to their last 100 hours before departure, covering a year-long work plan and addressing critical issues such as stakeholder engagement, elevating leadership through thought leadership, corporate transformation and execution, and how to leave a legacy."
Dr. Leslie Gaines-Ross explores in this book:
· The importance of a CEO's reputation to the company
· The key elements that constitute a CEO's reputation
· Operational models for building a CEO's and company reputation
· How CEOs, shouldering the weight of the company's destiny, can act strategically at each stage of their tenure