Wenzhou People's 36 Strategies for Making Money

Author: He Jun
Publisher:
Publish Date: 2004-12-01
Features: On a business trip to Wenzhou five years ago, a friend took me to Wenzhou Airport. Along the way, we encountered a large parade on a newly constructed four-lane expressway, which was quite strange. To know that it was already the 16th year after the reform and opening-up, such large-scale mass parades were rare, not just in Wenzhou but even in inland China, let alone the parade taking place on a highway outside the city. All the cars slowed down and moved to the right. My friend, looking at the parade with drums and cymbals, had moist eyes, evident of his excitement. By the way, my friend was already a tycoon with assets exceeding 50 million at that time. During the several days of business trip, he gave me the impression of being mature and astute, almost making it hard to sense his true emotions. This only made me more curious. After passing the parade, we continued driving along the newly constructed highway in silence for a while. Then, he turned back and said, "You’re lucky, the new highway to the airport is open today. This road was built with funds raised by the people of Wenzhou themselves." I felt a sense of awe. This newly constructed section of road suddenly gave me a completely new impression of Wenzhou. Raising funds to build roads is not uncommon, but what was rare was the deep sense of pride that the people of Wenzhou expressed, whether in the parade or in my friend. The people of Wenzhou are undoubtedly a group with strong cohesion and rich cultural heritage. They are far from the small merchants many people imagine as "only good at making small businesses and profits." From then on, I began to pay attention to Wenzhou and its people, and the more I learned, the more I realized that the people of Wenzhou are truly extraordinary. Why can the people of Wenzhou make money? Why do the people of Wenzhou make money? This book comprehensively analyzes the wealth-building secrets of the people of Wenzhou and is a must-read Chinese business bible. The people of Wenzhou are the most profitable merchant group in China, known as the "Jews of China." They are born to do business and have roamed all over China and the world. The people of Wenzhou have a special sensitivity to business opportunities. No matter where they are, as long as there is a business, they will go all out for it. The people of Wenzhou have a strong sense of community. Language, customs, family ties, friendships, and hometown feelings bind them closely together. The people of Wenzhou have a strong sense of independence and autonomy, with a strong desire to start their own businesses. In fact, after just ten years of venturing into Europe, the people of Wenzhou have already surpassed the Jews in many fields and become one of the world’s most outstanding merchant groups. The people of Wenzhou, known as the "Jews of China," are born to do business and have roamed all over China and the world. The people of Wenzhou have a special sensitivity to business opportunities. No matter where they are, as long as there is a business, they will go all out for it. The people of Wenzhou have a strong sense of community. Language, customs, family ties, friendships, and hometown feelings bind them closely together. The people of Wenzhou have a strong sense of independence and autonomy, with a strong desire to start their own businesses.