Cross-border strategic alliances corporate culture collaborative management

Author: Chen Zhifa
Publisher:
Publish Date: 2004-10-01
Features: This book discusses the issue of whether achieving corporate culture synergy is the best choice for cross-border strategic alliances. By establishing trust, identifying cultural differences, controlling cultural conflicts, and building a common corporate culture for the alliance, cross-border strategic alliances can regulate the cultural potential difference, thereby achieving corporate culture synergy among alliance partners.