Practical Modern Management

Author: Sun Yanlin / Chen Yuliang / Li Tong, Editors
Publisher:
Publish Date: 2004-12-01
Features: This book systematically introduces the characteristics of enterprises as the most complex management organizations, the basic principles of management, and the management environment. It describes the background and basic content of mainstream management theories in concise language. It systematically covers strategic management and elaborates on the processes and methods of management functions such as decision-making, planning, organization, leadership, communication, control, and motivation, as well as human resource management. The innovation of this book lies in its comprehensive overview of management theories in a concise and accessible manner. After each principle, there are illustrative examples, after each section, there are application examples, and after each chapter, there are comprehensive cases. It integrates management concepts, experiences, methods, models, and cases into the corresponding systematic framework of management theories, closely linking principles with concepts, methods, models, and other elements to form systematic knowledge. It provides readers with classic and standardized case analyses and practical knowledge and information. This book helps readers comprehensively and systematically master management theories, broadens their horizons, updates their concepts, and enhances their ability to solve practical problems. This book is suitable for readers interested in management, especially undergraduate and graduate students in economics and management, MBA students, and management practitioners in various organizations.