Automotive Marketing Practice

Author: Li Jiangtian, Editor-in-Chief
Publisher:
Publish Date: 2005-01-01
Features: This book takes the internationally popular 4S franchise model as an example, combined with other existing sales and service models in China, to systematically and comprehensively introduce business models, operational processes, relevant regulations, industry standards, and trade practices in fields such as new car sales, extended services, parts operations, car leasing, used car trading, and international car trade. The book's distinctive feature lies in starting from the leading business models in the current domestic and international automotive service trade sectors, systematically and comprehensively introducing practical knowledge and skills in the field of automotive sales and related derivative service trade. Accompanied by an analysis of relevant real-world cases, readers can not only grasp the theoretical knowledge but also develop practical operational skills.