Business Writing

Author: Zhao Xiwen, Editor-in-Chief
Publisher:
Publish Date: 2004-10-01
Features: This book elaborates on the basic knowledge, common sense, and techniques of writing economic application documents. The main features of this book are: strong practicality. The book selects a large number of examples and case studies, with strong teaching focus, and includes writing practice exercises after each chapter, emphasizing the practicality of different document types. Reasonable selection of document types. Since application documents come in various types, the selection of document types in this book is designed to be innovative and highlight their practicality. Clear structure. The book is divided into three parts: Part I (Chapter 1) introduces the basic knowledge of writing application documents; Part II (Chapters 2-6) focuses on the writing knowledge of general application documents; Part III (Chapters 7-18) selectively introduces some writing ideas for economic application documents, such as product descriptions, economic advertising copy, economic news, business letters, and economic activity analysis reports. By studying this book, learners can master and understand the writing knowledge of various application document types, laying a solid foundation for future studies and work. This book is suitable as a textbook for economic application document writing courses in various types of higher vocational colleges (including higher vocational colleges, junior colleges, and adult higher education institutions).